Communicating Your Social Impact to Donors and Funders
Apply to attend for free, courtesy of our friends at Vitalyst Health Foundation.
As donors and funders become increasingly focused on evaluating their investments based on outcomes, not just inputs and outputs, it is critically important that nonprofits understand how to effectively calculate and communicate the social return on investment (SROI) of their programs. When a nonprofit knows their outcomes (SROI), they can bring their storytelling to life AND their fundraising and grant writing to another level.
In this hands-on, half-day session, we will take a closer look at what Social Return on Investment (SROI) is, why it is important to communicate, and how to begin formulating your own unique SROI message.
Dr. Anthony Evans, Staff Director and Senior Research Fellow at L. William Seidman Research Institute, will provide an overview of the findings from the recently released 2018 study Beyond the Bottom Line: The Social and Economic Impact of Arizona Nonprofits, as well as take participants through a case study exemplifying how a local Arizona nonprofit measured their own SROI. Participants will then have the opportunity to break out into groups with other nonprofit leaders from similar cause areas to discuss and answer five key questions that can help identify SROI.
Attendees will be able to receive feedback on their findings from their small group sessions, as well as take away a few tools that will help them get started on developing and communicating their own unique SROI.
About Dr. Anthony Evans
Dr. Anthony Evans is the Staff Director and a Senior Research Fellow for the L. William Seidman Research Institute. His research and consulting interests lie in the areas of energy, nonprofits, and sport and leisure. Dr. Evans’ clients at Seidman have included Arizona Public Service (APS), Intel, the NCAA, Republic Services, Super Bowl XLIX, Waste Management, and Wells Fargo.
Prior to joining Seidman, Dr. Evans held several senior U.K. and European marketing roles in the private sector, including 18 months as Commercial Manager at Bangor City Football Club in the League of Wales.
Dr. Evans can also draw upon significant management experience from the entertainment world, leading and implementing European marketing strategies for such well-known brands as Thomas the Tank Engine, Bob the Builder, Barney, and Guinness World Records Dr. Evans received a B.A. in Philosophy from Kings College London (England); an M.A. in Sociology of Sport from the University of Leicester (England); and a Marketing Ph.D. from the University of Sheffield (England).
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